Employer
Takeda
Location
Boston, Massachusetts
Start date
May 26, 2023

  • Understand unmet needs of HAE patients to develop educational strategy.
  • Responsible for unbranded educational strategy, messaging, and tactics – inclusive of patient experience map, webinars, and core unbranded pieces
  • Collaborate with Patient Omnichannel lead and Unbranded Digital Manager to determine unbranded ecosystem including content and channel – and weigh in on tactical execution.
  • Consultant on branded educational strategy, messaging and tactics.
  • Manage patient speaker bureau – Managing patient stories and being daily lead for patient speaker participation within the Patient Speaker Program
  • Manage execution of year-long calendar of patient focused sponsorships – inclusive of a bi-annual live HAEA Patient Summit event
  • Expertise in development of multi-channel marketing programs (live events, patient programs, and regional/national patient organization events)
  • Pursue new opportunities to grow and foster connection with the HAE patient community
  • Be a Takeda lead in project management with agency partners
  • Ensure all resources and programming are according to Takeda Compliance, Legal and Regulatory requirements
  • Work with company partners including: Patient Services, Policy and Advocacy, Sales, Medical, Regulatory, Legal/Compliance & Market Insights
  • Budget management
  • Attendance at patient conferences and local patient community events
  • Other activities as designated by the Marketing team to support the successful execution of internal and field-based projects
  • Travel Requirements• Travel 20%, including some weekends
  • Bachelor’s degree and 10 years of relevant experience (Marketing, Sales, Commercial Operations, Patient Organization, Agency, Market Research, and Analytics). MBA is a plus.
  • Experience working in a Marketing role within the Rare/Orphan disease space an advantage
  • Agency management experience (briefing/execution/budgetary oversight) preferred
  • Exhibits patient-focused mindset when working with others
  • Daily decisions regarding tactical execution of brand are expected
  • Work in a team – must take accountability for individual work and be able to influence others
  • Must have ability to be creative, flexible and adapt quickly to Takeda’s rapid pace
  • Communicate goals and results to a variety of audiences
  • Ability to partner with Sales staff
  • Open to an environment of change
  • Comprehensive Healthcare: Medical, Dental, and Vision
  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs and company match of charitable contributions
  • Family Planning Support
  • Flexible Ways of Working
  • Tuition reimbursement

Find Us

Website
Location


650 East Kendall Street

Cambridge
MA
02421
United States